Samantha
May
Marketing Executive
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VIDEOS YOUR BRAND CAN FEEL
Currently, 3rd Fathom Films serves over 150 clients in a range of industries around the world. Putting your brand into the hands of others can be scary, and we get that. View our process below of how we best approach clients to get them the most out of thier branded content, and to help monotize thier business.
3rd Fathom Films
OUR PROCESS
1
Set Clear Objectives & Define Sucess
During our initial discovery call, we will work with you to identify your main media objective(s) and brainstorm on how we can get there. From in-house production to rocket launches, our team will help you determine what your video journey looks like based on your budget and strategic goals.
2
Research Audience & Market
At 3rd Fathom Films, we do our homework. Before diving into any creativity, we take the time to independently conduct audience analysis, competitor audits, and assess industry messaging to ensure maximum accuracy and precision with your emotionally-driven video campaign. We want to help you reach the right audience on time, all the time, and every time.
3
Identify Targeted Messages
Once we understand your goals, primary target audience, and state of affairs within your industry, we work with you to define and perfect core messages. These core messages set the stage for developing your story and laying a strong foundation for your script
4
Develop Creative Concept
Story first, always. Together, this is when we begin to dream big and develop a creative narrative that will have a lasting impression on your audience.
5
Script & Storyboard
Once we have ‘The Big Idea’ we don’t walk, we run! We brief the entire team on all the details of your project: Our producers begin the pre-pro process, our story architects begin to craft the script and storyboard, our crew starts putting together their game plan while our marketing team begins drafting digital promotional material to support your goals.
6
Pre-Production
Before “lights, camera, action!” a lot of work takes place. Our producers, some of the most organized people you will ever meet, begin putting all the pieces of the puzzle together. From booking talent; securing wardrobe, hair, and makeup; and tech scouting location(s) for your shoot, we ensure all aspects are in place for a seamless shoot experience.
7
Production
It’s go time! On shoot day(s), you can expect a lot of fun! We’ve heard we’re a good time, but we’ll leave that for you to decide. Our crew will oversee every aspect of your shoot, from talent management to perfect set design, you won’t hear “that’s a wrap!” until we know we have the perfect footage.
8
Post-Production
Magic doesn’t happen in a vacuum. Our editing team are truly magicians. They see the end product from a pile of raw footage and know, every time, where things can be enhanced with coloring, sound design, and special effects. Once we feel confident your video is ready, we bring you in for a live editing session or send you the video file for review. We will work with you until you’re over the moon with your end product and can’t wait to share it with your viewers.
9
Branding & Marketing
Branding is more than a logo! We will help build an effective branding strategy to differentiate your company from your competitors. Then help you create an actionable marketing plan to reach your ideal customer.
